How the Facebook Algorithm Works in 2025: What You Need to Know

Facebook’s algorithm is constantly evolving, and if you’re trying to reach your audience on the platform, understanding how it works is key. Gone are the days of a simple chronological feed—Facebook now uses AI-driven systems to show users the most relevant content. So, how does it decide what shows up on your feed?

The Four Main Ranking Signals

Facebook evaluates posts based on four key factors:

1. Inventory

This includes all the content available at any given moment from friends, groups, pages, and ads.

2. Signals

Facebook considers various signals such as:

• Who posted it (friends vs. pages)

• Type of content (video, link, image, etc.)

• Engagement history (how you’ve interacted with similar posts)

• Recency (newer posts get prioritized)

• Comments & shares (posts with more interaction rank higher)

3. Predictions

Facebook makes personalized predictions about what you’ll find most engaging based on your past behavior.

4. Relevance Score

Finally, Facebook assigns a score to each post and ranks them in order of relevance to the user. Higher-ranked posts get priority in your feed.

How to Work with the Algorithm (Instead of Against It)

💡 Engagement is Key: Encourage comments and interactions rather than just likes.
🎥 Use Video & Reels: Video content, especially short-form video, is heavily favored.
🔄 Post Consistently: Regular posting helps keep your audience engaged.
📝 Encourage Meaningful Conversations: Posts that spark discussion perform better.
📌 Leverage Facebook Groups: Group content often gets higher visibility.
📢 Don’t Overdo External Links: Facebook prioritizes content that keeps users on the platform.

Understanding and optimizing for the algorithm can boost your content’s reach and engagement, making it easier to connect with your audience.