5 Hacks to Become a More Efficient Writer


In December 18, 2018
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Social Media

We live in a society that values speed. However, in the world of creating marketing content, speed and quality don’t often mix. Quality does take time, and it’s important to avoid sacrificing quality for speed; to combat this, focus on increasing the efficiency of your writing and your writing process. Whether you’re writing a company blog, crafting your website’s content, or creating longer-form pieces for distribution in business newsletters, e-mail marketing campaigns, or as informational pieces for new or potential clients, improving your writing’s efficiency will boost your company’s productivity as well as increase the reach of your content.

 

1. Choose Your Words Wisely

Effectively communicating your message, usually in as few words as possible, is crucial in marketing writing as readers are generally not willing to scroll too much before catching the key points of your message. However, according to Backlinko, Google does prefer long-form, in-depth content with a typical Google first page result having an average word count of 1,890 words. Because of this, the key is creating content that gets your main point across immediately, while also remaining relevant throughout the rest of the piece. Although it can be tempting to write quickly, each sentence needs to function well. The trademark of efficient writing is when each word and each sentence is meaningful, targeted, and necessary.

 

2. Listen to Your Audience

To do this, it’s important to first get into the mind of your audience by researching, listening to them. This will allow you to target your content and improve its clarity. Take a look at what content is performing in your history, listen to what consumers are saying to each other and you (check the comments section on social media!), and think of any new angle or innovative lens you can adopt in future pieces. You can even directly survey your clients to learn exactly what they are looking for in content. When writing, read aloud what you’ve written and think—is this something I would be interested in reading online? By taking into account both data and what customers are telling you, you will be able to create content that incorporates the needs of both.

 

3. Change Up Your Process

You don’t have to continue using the same processes you always have—in fact, focusing on your process is the core to improving efficiency. Streamline your content development using a simpler and easier process that will still generate a high level of quality. Try out several new methods and continue to troubleshoot until you find one that works for you and your business. It is best if your process includes time set aside, prior to each month, dedicated to the development of a content calendar for that month. This way, you won’t have to take time later to plan, which may add days to your writing process—brainstorm ideas for the upcoming month, create a rough core concept for each one, and set a deadline (when you want the piece to be posted or distributed, when you want a rough draft, etc.). Sticking to a process will allow you to focus on the task at hand—creating the content—rather than having to waste time figuring out how to tackle your topic or how to get started.

 

4. Work in Chunks

Don’t attempt to multitask. Instead, develop a structure which allows you to focus only on the task at hand, breaking down the larger writing process into smaller, easy-to-process steps. Here’s a suggested breakdown—start with describing the thesis of your piece, or the core message. Next, perform any research or brainstorming necessary to get all of your ideas together (it’s okay, it can be completely unorganized!). Now, write an outline including each of the main points you will touch upon to support that core message. This will help you to organize your scattered brainstorming and research into a more cohesive layout. After this, write a draft based off of that outline, but don’t get caught up in the wording—just write to get the words down, not for perfection. The last step is to revise and refine, honing the piece on a sentence level and tightening it to align closely with that thesis you created in the first step.

 

5. Write Often

In order to produce better content, it’s essential to write regularly. If you’re seeking to improve your writing’s efficiency (or any skill!), the best way to do that is to practice writing. Start small, but as you progress you will be able to take on bigger writing tasks and challenge yourself to come up with more innovative topics. Since you don’t want to sacrifice quality, the secret to becoming more efficient is streamlining your process—but that process needs to come as second nature to you in order to be effective, so utilize it over and over until you are comfortable with it. With a solid process, input from your audience, and regular practice, you will see your writing’s efficiency improve, along with your content’s engagement and reach.

 

 

 

Madison Wayland

Marketing Assistant

 


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