Is Your Website User Friendly?


In August 20, 2018
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Social Media

 

Optimizing your website to be more attractive for Search Engines is an incredibly important first step in making sure your website is seen, but what happens when people get to your website? No matter how hard you work to make sure your website is visible, keeping people on your site is just as important. If you’re noticing a large amount of traffic but a high bounce rate, or very few leads coming from your website, it might not be very user-friendly. Working through this checklist will be a great first step towards fully optimizing your website.

 

  • Quick site load time
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  • Optimized text & background contrast
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  • Well-spaced font for readability
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  • Custom 404 Page
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  • Appropriate Image Alt tags
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  • Prominent Logo
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  • Clear tagline that displays company’s purpose
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  • Clear path to contact information
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  • Clear path to company information
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  • Easy to digest home page
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  • Clear and Identifiable Navigation
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  • Site search is easy to access
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  • Link company logo to home-page
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  • Clear major headlines
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  • Important content above the fold
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  • Consistent colors & styles
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  • Unobtrusive ads if appropriate
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  • Clear and concise copy

 

Those are just a few things to check out if you notice your page isn’t performing like it should. To quickly test out your website there are some great free tools, like Google Page Speed Insight.

 

 

 

Kaelin Richards

Director of Inbound Marketing

 


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