How Often Should You Update Your Online Presence?

In July 29, 2016

An image showcasing women on their computers making updates, presumably, to their online presence.

One question that we are asked frequently by our customers is “How often should I update my website or online presence?”

The answer is somewhat subjective based on your business and what you’re offering.  For example, if you’re an e-commerce site or you plan on selling inventory that requires a shopping cart, than the answer would be, “you need to update it constantly”.  However, if you’re asking yourself the question, “should I update my website/online presence?” than you’ve probably answered your own question.  The answer should probably be “YES”.


We all know first impressions matter, right?  Most consumers will judge you based on your website before deciding to do business with you.  We live in the digital age, so if people can’t trust what you’re putting on your website, than chances are they won’t trust your company either.  According to a study completed by Stanford University, 75% of people judge the credibility of a business based on the design of its website alone.  Consider your own online habits.  If you can’t find the information you’re looking for from a website or if it’s out-of-date, inaccurate, or not what you were expecting…will you ever return to that website let alone do business with them?  Me either.



Here are some specific questions to ask yourself to determine whether it may be time for a tune up!Coworkers discussing how to update their online presence.

  • Have you updated your website in the past 3 years?
  • Is your website user friendly? (You may want to ask for some opinions on this one…)
  • Is your website responsive?
  • More importantly, is your website ‘mobile friendly’?

    If you don’t know what this means, check out our blog post from last week.

  • Are you utilizing social media to promote your business and if so, are you promoting your social media buttons on your website?
  • Is your Company Contact Info easy to find?


If you answered NO to any of these questions, it’s time for tweaking and we’re here to help!  At YPC Media, we have a proprietary website building product that is Search Engine and Mobile Friendly.



We’ll make sure your website is quick, clean, and user friendly so your customers will keep coming back!  More importantly, we’ll show you how to make easy edits so that your website can change as quickly as your business does!



For questions or to reach your YPC Media Representative, please contact us at 800-847-9760.


It’s important to have a powerful online presence for your business to be successful. YPC Media has the experience and expertise to help your business become more visible online. Let YPC Media, your full service marketing partner, take the wheel so you can get back to running your business!

280 Kenneth Drive Suite 300
Rochester, NY 14623


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