The Importance of being “Mobile Friendly”

In July 22, 2016

Over half of all searches conducted online take place on a mobile device. If your website isn’t “mobile friendly”, it’s likely you’re losing customers. When you consider your own online habits, what do you do when a website doesn’t format properly on your “smart phone”? You probably find your information elsewhere. In fact, 50% of mobile users will abandon a web page if it takes more than 10 seconds to load, and 60% won’t return to the site according to


The #1 website in the world, Google understands the importance of being mobile friendly and that’s precisely why they changed their search algorithm as of April 21, 2015, appropriately named
responsive-web-design“Mobilegeddon”. An algorithm is defined as “a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer”. Simply put, “Mobilegeddon” will basically favor Mobile Friendly websites, displaying them first and demoting sites that don’t favor a mobile friendly interface on Smart Phones and Tablets.


If you already have a website designed by YPC Media, you’re in luck. All of the websites we design are Mobile Friendly. However, if it’s been a while since you’ve updated your website, it may be time to call your webmaster or the company that is responsible for your online presence. All reputable web companies and developers view mobile friendly as a “best practice” for website development. If you have questions about your website or if you feel it could use a little TLC, it may be time to call YPC.
E-mail your questions to or feel free to call us at 800-847-9760!


It’s important to have a powerful online presence for your business to be successful. YPC Media has the experience and expertise to help your business become more visible online. Let YPC Media, your full service marketing partner, take the wheel so you can get back to running your business!

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