The Importance of your Online Presence!


In July 7, 2016
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Where do you go to find information before making a purchasing decision?  The internet, right? Last year, *64% of all in-store sales were influenced by the internet.  By 2017 there will be more internet traffic than all prior internet years COMBINED.  Facts are facts…an online presence is vital in order to conduct business in today’s world.  The challenge is keeping up with constant changes and updates to your online presence while trying to run your business!  However, not maintaining your online presence can be the kiss of death for a business if you’re not willing to “change with the times”!  Here are a few statistics we felt you may find interesting:

  • Google is the world’s biggest website followed by Facebook and YouTube
  • com reports that “40% of shoppers consult 3 or more channels, often in the process of shopping, before making a purchase. That’s a massive increase from 10% in 2002, and it goes to show the increasing importance of having an online presence in as many places as possible.”
  • 4 out of 5 consumers use a Smart Phone to shop!video-production-marketing-flat

In a nutshell, the first statistic means you need the following 3 things:  Search Engine Optimization, a Social Media presence, and VIDEO.  (Even Google knows the importance of video…that’s why they bought YouTube!)  The second statistic means “Man cannot live on website alone”…you might need to give your online marketing a little kick in the pants and give your potential customers more ways to find you online!  Last but not least, if whatever you’re doing isn’t mobile friendly, you’re toast, because that’s what consumers are using to shop.

If you need help establishing or growing your online presence, call your YPC Media Representative today (hey, we’re a business too!)  We’ll figure out what’s working, and what’s not.  Don’t wait, the future of your business depends on it!

Contact: YPC Media, 800-847-9760 or e-mail sales@ypcmedia.com

 

*All statistics found on hostingfacts.com, internet-facts-stats 2016

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